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Conversion Rate Optimization

(CRO)

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Increase revenue by providing a better User Experience

CRO Services website

Did you know that…?

Bounce Rate increases:

by 32% when the page load time goes from 1 second to 3 seconds

by 90% when the page load time goes from 1 second to 5 seconds

by 123% if a page takes up to 10 seconds to load

What is Conversion Rate Optimization?

CRO is the practice of optimising User Experience (UX) in your website in a way that increases conversion rate leading users to take a desired action such as buy a product/service, subscribe to a newsletter, sign up for an online training, etc.

CRO is extremely important as it allows all of your efforts and investment to drive traffic to your website to pay off. Whether you’re  running Google Ads, Social Media campaigns or investing on SEO, these efforts become obsolete if users have issues navigating on your website or finding exactly what they are looking for.

CRO analyses how users navigate your website, finding points of friction that stop users from taking a specific action, correcting them and testing how different elements perform such as Call-To-Action, website speed, content structure, color schemes, and much more.

content marketing strategy

Why is Conversion Rate Optimization important?

 A higher conversion rate increases sales/revenue

Lowers your customer acquisition costs

Increases the efficiency & ROI of your online advertising

Improves User Experience (UX)

How Can I Help You?

Website CRO Audit

Identify the main frictions that make people abandon the website. I’ll provide the best practices to increase Conversion Rate.

Split Landing Page Testing

Create distinct Landing Pages with different structures/layouts and test which one drives the best results. 

A/B Split Testing

Test specific elements of a Landing Page such as colours, CTAs, forms, structure, and more. 

Mobile Optimisation

Provide a unique User Experience on Mobile devices and increase conversion rates on these devices.

Let’s discuss how I can help you optimize your website conversion rate

Main CRO Principles

Clear Value Proposition

Unique Selling Points

Stimulate action

Improve User Experience

Reduce barriers to conversion

Contact me

7 + 14 =

+64 212 855 073

info@filipeferrao.com