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what I have done so far

“If your dreams do not scare you, it’s because they are not big enough”

Video CV – 2018

One day, someone told me…

“Your dominant emotion is your amazement. You look at the world with a sense of wonder, enjoying the little things that life has to offer. You live for new experiences and you’re constantly thirsty for knowledge and learn something new with each individual that crosses your life. You like to be excited and surprised. You’re constantly seeking out adventures in order to learn and grow.”

Professional Experience

Digital Marketing Specialist – Executive Accounts

Filipe Ferrão Marketing Experience - Zepbrook

ReachLocal ANZ

Executive Accounts: Sep 2019 – Present

Key Accounts: Jun 2019 – Sep 2019

Plus Accounts: Jul 2018 – Jun 2019

Auckland, New Zealand

– Create and manage marketing campaigns (PPC…): Google Ads and Bing Ads, Facebook, Instagram, Gmail, YouTube and other display campaigns

– Campaign management and performance: identify opportunities to improve performance, analysing key performance metrics, trends and business opportunities

– Conversion Rate Optimization: analyse the prospect journey on the website and provide detailed recommendations to optimize conversion rate and improve user experience on the website

– Client relationship management: establish and maintain client relationships through timely communication via phone, email, video chat an in-person meetings. Generate regular reports to clients and analyse the overall performance of the campaigns

Business strategic analysis: find new business and market opportunities across different segments, improve online/offline touchpoints and client experience

Onboarding new starters and provide training to Sales teams

Digital Marketing Assistant

Filipe Ferrão Marketing Experience - Zepbrook

Zepbrook

Dec 2016 – Present  ●  1 yr 8 mos

London, United Kingdom

Develop Marketing/Digital Marketing Plans
– Analyse market opportunities and competitors, defining Marketing strategies and action plans, according to Company strategy and goals

Content Management
– Create and optimize on-page content, blog posts and knowledge centre articles
– Manage CMS as per best SEO practices

Social Media Management
– Create relevant content for social media platforms
– Manage paid advertising campaigns to increase leads and build online brand awareness
– Perform researches on current benchmark trends and audience interests

Email Marketing
– Create targeted email marketing campaigns using A/B testing and  report on campaigns

Freelancer

Freelancer

Jun 2016 – Present  ●  1 yr 8 mos

London, United Kingdom

Marketing Consultancy
– Marketing/Digital Marketing & Communication Plans
– Paid advertising | Social Media Management | SEO | SEM

Website Development
– Developing Corporate websites and on-page content
– Optimising websites rankings according to basics of SEO

Graphic Design
– Liaising with clients to create bespoke design concepts, and all brand collateral: brochures, leaflets…
– Logo design

Video Editor
– Edition and production of all kind of videos (corporate and promotional videos, animations…)

General Manager

Filipe Ferrão Manager Experience - Piscina Bombeiros Esmoriz

Piscina BV Esmoriz

Jul 2014 – Jun 2016  ●  2 yr 

Porto, Portugal

Marketing Management
– Develop Marketing and Communication plans
– Social Media Management: increase engagement and generate online awareness
– Analyse and reporting data from Social Media, Website and Surveys
– Develop email marketing campaigns and newsletters
– Plan all the online/offline communication according to targets and campaigns
– Analyse key segments in the market and liaising with potential partners
– Improving Customer Service experience through satisfaction inquiries and staff training
– Video editing and production: corporate videos, promotional

Events Management
– Managing operational and administrative roles to ensure all projects are delivered efficiently
– Liaising with suppliers and other stakeholders, maintaining and building strong relationships

Education

Bachelor’s Degree: Marketing Management

Filipe Ferrão Education - IPAM

IPAM - Laureate International Universities

2014 – 2017

– Marketing Management, Business Development
– Product Management | Price Management | Human Resources Management
– Marketing and Communication Plans
– Market Research, Statistic and Data Analysis

Filipe Ferrão Education - IPAM

University of Minho

2012 – 2014

Master’s Degree: Physical Education Teaching

Filipe Ferrão Education - IPAM

Instituto Politécnico do Porto

2009 – 2012

Bachelor’s degree: Sports Sciences

Languages

I’m passionate about learning new languages and communicating with people from different backgrounds

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English

%

Portuguese

%

Spanish

%

French

%

Italian

%

Polish

Certificates

Filipe Ferrão - Google Adwords Certified
Filipe Ferrão - Google Analytics Certified
Filipe Ferrão - Google Partner Certified
Filipe Ferrão - Digital Garage Certified

Software Skills

  • Adobe Premiere 80% 80%
  • Adobe Photoshop 85% 85%
  • Adobe Illustrator 60% 60%
  • Adobe InDesign 70% 70%
  • Adobe After Effects 80% 80%
  • Wordpress 80% 80%

Hobbies

Filipe Ferrão Hobbies - Bodyboarding

Bodyboarding

Filipe Ferrão Hobbies - Bodyboarding

Travelling

Filipe Ferrão Hobbies - Bodyboarding

Skating

Filipe Ferrão Hobbies - Bodyboarding

Reading

Filipe Ferrão Hobbies - Bodyboarding

Photography

Filipe Ferrão Hobbies - Bodyboarding

Meditation

Volunteer

Filipe Ferrão Volunteer - Firefighter

Firefighter

7 years

Filipe Ferrão Volunteer - Lifeguard

Lifeguard

8 years

Contact me

3 + 7 =

+64 212 855 073

info@filipeferrao.com